Keen Cosmetics is a free-spirited and playful make up brand for the conscious gen-z consumer. The products are formulated to be soft & gentle on the skin, but with vibrant, strong pigments.

I used this idea to guide me in the design process: combining soft & strong colors and juxtaposing a heavy, confident word-mark with a soft, rounded flower icon. I took extra care to design the brand with social media in mind – creating packaging and visuals with a high cuteness-factor that “pop” on Instagram and fit into any beauty-savvy feed.