Keen Cosmetics

Keen Cosmetics is a free spirited and playful make up brand for the conscious consumer. The brand's calling-card is the “Soft & Strong”-mantra, which describes the careful way Keen Cosmetics products are formulated: soft & gentle on the skin, but with vibrant, strong pigments. I used this mantra to guide me in the design process: combining soft & strong colors and juxtaposing a heavy, confident word-mark with a soft, rounded flower icon. I took extra care to design the brand with social media in mind, creating packaging and visuals with a high cuteness-factor that “pop” on Instagram and fit into any beauty-savvy feed.

Concept
Branding
Logo Design
Packaging Design

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