Rephair is a carefully formulated line of hair serum created to repair and condition heavily treated hair. The brand is free-spirited and a bit punk rock while still being approachable and grounded in science.
This project is a creative challenge from The Brief Babes (#thebriefbabes on IG). The Brief Babes provided a short brand story for Repair, as well as a list of brand elements to create.
“Rephair founder Fern has been a lover of extreme hair transformations ever since she can remember. Bleach, crazy color, an unfortunate perm? It was all good fun until her hair started to feel damaged, so to combat this she developed her own line of specially formulated hair serums to protect and condition her heavily treated hair.”